In sharp contrast to some of its competitors who have focused on providing proprietary social software tools and social business practices, Genpact has chosen to extend its existing analytics practice and its process legacy in a structured consultative fashion to meet its client’s requirements for social business services.
While perhaps not as sexy as proprietary software nor as trendy as a digital agency, Genpact’s approach should prove interesting to companies that are looking to suffuse social business through their organization, particularly in the contact center and the marketing organization where Genpact has deep understanding and well-formed processes.
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