The term “metaverse” is regularly used as marketing shorthand for any virtual space or augmented reality in which users interact with digitally generated or enhanced environments and other users, often via digital versions of themselves. Enterprises can work with this definition to develop better virtualized customer, employee, and partner experiences and to upskill in preparation for the needs of future customers. We asked providers to also consider the future direction of the metaverse—where it becomes an open and interoperable driver of an emerging business paradigm disrupted by decentralization—and the impact of customer control of their own data.
Note: All service providers within a “Horizon” are listed alphabetically
Source: HFS Research, 2023
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