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Staying competitive in today’s intense retail environment is no easy feat. At the heart of the issue is a clear call to arms to understand and satisfy today’s savvy shopper. Retail’s biggest challenge and opportunity is the vast amount of customer data at its fingertips. Coming to grips with the meaning of all this data, and unlocking it from friction points in the process, unintegrated, or else not focusing on “the right” data in the vast sea of information is an ongoing challenge. Rich with data and rife with competition, the retail industry is grappling with embracing the As-a-Service ideals and rising to the challenge of supporting the digital end customer.
We surveyed retail leaders to understand how they are rising to the challenge to compete in the As-a-Service Economy.