Customer data platforms (CDPs) meet three urgent needs for marketers to champion a OneOffice mindset. The cloud-based platforms can handle the pandemic-accelerated trend to work from anywhere, they feed customer acquisition platforms accurate and real-time data, and they anticipate customers’ needs and behaviors.
Design thinking is re-emerging as a critical transformational activity in 2021 as enterprise leaders move beyond their "fix-and-survive" mode to compete effectively in the "work-from-anywhere" economy Design thinking is an iterative process for solving problems creatively, fleshing out the desired...
Musings from the Virtual Roundtable on Supply Chain Management COVID-19 shined a light on our supply chains and illuminated the cracks that have always existed. The pandemic shock created a once-in-a-lifetime opportunity for supply chain executives to do what we...
