Many businesses have been experimenting with social media since the tools, platforms, and models first entered the consumer landscape, however, most have struggled to develop a clear social business roadmap that addresses the appropriateness of deploying these technologies in the enterprise. Now some recently released survey data indicates the race to implement social media initiatives is picking up steam yet these efforts are destined to fail unless the right measures for adoption are established. This HfS POV explores what needs to be done to ensure success with these initiatives today.
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