Publicis Sapient brings its SPEED philosophy to digital business transformation

From its roots as a premier consulting firm founded in the 1990s, Publicis Sapient has evolved into the digital business transformation hub of the advertising giant Publicis Groupe, bringing significant clout and mindshare as a digital business consulting partner for clients.

Central to Publicis Sapient’s recent success has been the visionary leadership of Nigel Vaz, appointed CEO in 2019. With his entrepreneurial background and experience as Publicis Sapient’s leader, Nigel has developed a unique perspective and approach to client relationships.

Publicis Sapient has been on a mission to partner with its clients to achieve and sustain competitive advantage by unlocking new sources of value through SPEED. SPEED is an acronym representing Publicis Sapient’s digital business transformation philosophy:

• Strategy: Developing and testing your hypothesis on priority value pools;
• Product: Evolving at pace and speed;
• Experience: Enabling value for customers;
• Engineering: Delivering on your promise;
• Data: Validating your hypotheses and uncovering insights for constant iteration.

Under Nigel’s leadership and vision, Publicis Sapient has placed its bets on these fundamentals for partnering with clients on their digital business transformation journeys in the new hybrid economy with digital at the core.

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