The value proposition of South Africa as an alternative to onshore UK contact center delivery is nothing new. The close time zone matching, cultural alignment, cost proposition (up to 60% saving vs. onshore currently, given recent currency fluctuations) and unique South African character, all combine to provide an attractive destination for contact center service providers and UK clients.
So then why has South Africa not met growth expectations?
This PoV looks to understand this and identify how South Africa should position itself to grow in the fast paced As-a Service world.
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