Executive Research Leader
David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice™ and OneEcosystem™ enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.
Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.
The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.
He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.
Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023
January 11, 2023 Metaverse enthusiasts must go beyond vanity projects to avoid indefinite postponement by recession-wary CFOs.
January 6, 2023 Digital transformation programs are failing to realize the value that enterprise leaders expect. EX holds the key to improvement.
December 21, 2022 HFS is cutting through the market noise around ChatGPT by providing our initial views
December 14, 2022 This market scan of 42 Intelligent Document Processing vendors identifies which covers which industries, functions, and use cases.
December 8, 2022 A US ID initiative is accelerating tech-driven customer and document-centric solutions, cutting costs and improving CX and EX.
November 28, 2022 Accenture names the metaverse one of the five key forces of change every enterprise must harness, but enterprise investment lags.
November 17, 2022 The not-so-little secret of the metaverse is that manufacturing can and should be one of its earliest and most lucrative adopters.
November 15, 2022 How can frameworks for scaling digital workflows using ServiceNow deliver the experiences you want to deliver as outcomes?
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