Executive Research Leader
David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.
Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.
The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.
He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.
Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023
November 2, 2023 A look at how Accenture performed in the HFS Horizons: Generative Enterprise™ Services Capabilities, 2023.
October 26, 2023 Snaplogics IPaaS solution delivers intelligent automation and generative integration capabilities.
October 24, 2023 The industry’s first competitive analysis of services firms and the value they create with enterprise clients exploring GenAI.
October 12, 2023 The metaverse may still be stuck in the starting blocks, but post-hype may be the right time to revisit your strategy.
September 22, 2023 DataSwitch delivers an enterprise-grade, no-code, self-serviceable platform for data modernization and data engineering.
September 21, 2023 WNS' deep domain knowledge, process know-how, and GenAI-enhanced analytical engine deliver benefits for insurers.
September 18, 2023 If you don’t understand GenAI’s capabilities, you risk basing business decisions on outdated knowledge.
August 30, 2023 When it comes to large language models, leaders should avoid hitching their wagons to any one approach.
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