David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Highlight Report

Service providers invest billions and train thousands for the GenAI gold rush

Generative AI’s (GenAI) promise of a $7 trillion prize has prompted a gold rush among service providers as they hurry to organize and claim a piece of the a

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Point of View

How business leaders can take control of the GenAI conversation

Generative AI is rocking the business world. It summarizes, answers questions, creates content, and creates code—but what is it?

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Point of View

The bots ARE coming for your job after all

Generative AI is coming and you need to rethink how to work at the higher end of the spectrum and find yourself a role in this new reality.

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Point of View

Krista’s platform meets enterprises’ urgent need to integrate AI at speed and scale

In the GenAI frenzy, Krista’s AI iPaaS solution aims to orchestrate enterprise AI with security and governance at the forefront.

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Highlight Report

IBM finds CEOs racing ahead of their teams in pursuit of $7 trillion GenAI prize

There’s a disconnect between the speed CEOs want to move and the ability of their enterprise to take advantage of GenAI.

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Point of View

The dos and don’ts and potential costs of GenAI

Uncover what you should and shouldn’t do when determining how to integrate GenAI into your business—and what to expect to pay.

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Highlight Report

Krista makes security software deployment elementary with IBM Watson integration

Despite the hype, automating across the software development lifecycle takes more than a splash of generative AI.

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Hot Tech

HFS OneOffice Hot Vendor: Alaffia Health

Alaffia health addresses healthcare payment integrity through its AI-powered capabilities.

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