David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Highlight Report

Bain invests in Ashling to meet the enterprise need for holistic automation expertise

Bain & Company is partnering with, and investing in, former HFS Hot Vendor Ashling Partners to help enterprises scale automation.

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Highlight Report

EY extends the blockchain-fueled infrastructure for ecosystems

EY is industrializing its blockchains, backing its bet that blockchains will do for ecosystems what ERP did for enterprises.

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Highlight Report

EY’s OpsChain ESG offers the trust enterprises need to unite on sustainability

Moving the needle on sustainability demands transparency, measurability, and traceability across global ecosystems.

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Highlight Report

Accenture turns to the metaverse to scale management training and improve EX

Accenture is using the metaverse to scaele manager and negotiator capabilities.

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Point of View

Automate the mundane to focus human empathy on emotional touchpoints

Bots can't manage people through tough times. Use them to give yourself and your teams the time to be human.

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Highlight Report

Hexaware maps out how payment providers can keep up with customers

Consumer expectations and emerging technologies are driving a rapid evolution in payments and demanding payment providers to modernize.

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Highlight Report

Enriching employee experience is crucial to sail through the talent crisis

Without purpose and empathy, old-school management will be left behind.

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Highlight Report

EY’s ChatGPT-infused payroll managed services target low-cost EX gains

EY unleashes Microsoft Azure based OpenAI on its managed services for payroll

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