David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Market Impact Report

OneOffice™ experiences must drive how you scale digital workflows

How can frameworks for scaling digital workflows using ServiceNow deliver the experiences you want to deliver as outcomes?

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Highlight Report

Three ideation capabilities leaders must master to win

Maintaining agility, being open to alternative ideas, and staying curious are the difference between success and calamity.

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Point of View

The five fundamentals of digital transformation

Focus on the five fundamentals of one office organization to unlock new sources of value in a digital transformation.

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Point of View

Metaverse can reinvent how we conduct meetings and accelerate decision making

Metaverse can re-invent the employee experience – including a radical challenge to the very existence of meetings as we know them.

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Point of View

Hottest of the Hot Vendors: Singularity Systems (AYR.ai) heats up the HFS Super Summit

Snippets of the “Hottest of the Hot Vendors” session at the recent HFS Super Summit event.

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Point of View

Five well-being fails enterprise leaders must fix to win the talent war

Employers must consider the bigger mental health picture beyond wages, if they are to win the talent war.

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Hot Tech

HFS OneOffice Hot Vendors: Q3 2022

Another quarter ends (Q3 2022) - and another six exciting new HFS Hot Vendors land for you to discover.

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Point of View

Make purpose your anchor in these uncertain times

Everything we knew as stable is under assault. Deeper purpose-led relationships hold the key to success in turbulent times.

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