David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Highlight Report

Pega targets bot developers, but bottom-up must not be its only plan

Pega has reimagined its robotic automation developer experience for both professional and citizen developers.

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Point of View

Demystifying the metaverse madness could be maddening

Metaverse, the new kid on the block is buzz with excitement. So we picked the brains of some experts at the HFS Super Summit 2022.

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Point of View

Get a grip on how your enterprise processes work—before rushing to automate

How we got in such a process mess that we no longer know how work gets done in our organizations.

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Point of View

HCLTech delivers lessons in OneOffice transformation

Lessons learned that could help make your transformation faster and more effective.

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Highlight Report

BP3 adds workload automation to its RPA-focused services

BP3 has landed its seventh acquisition, introducing workload automation to its customer offering.

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Highlight Report

Get ahead of customer demand with “citizen” predictive process monitoring

Apromore has added predictive process monitoring to its platform with a “citizen”-friendly coding-and-data-scientist-free approach.

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Data Viewpoint

CIOs/CTOs need to catch up with CEOs’ intent to invest in Web3 building blocks

CEOs and CTOs/CIOs broadly agree on investment on Web3/metaverse, - but not on the building blocks to get them there.

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Point of View

The metaverse does not exist yet—here’s what you are being sold in its name

Beware expensive consultants wielding flashy new slideware touting “cutting-edge knowledge” on something called “metaverse”.

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