David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Highlight Report

NTT DATA scales product-focused digital transformation

NTT DATA has announced its intent to acquire former HFS OneOffice Hot Vendor Nexient.

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Highlight Report

Kofax captures PSIGEN – adds innovation-friendly tools

Intelligent document processing and workflow vendor extends capture, content management, and workflow automation skills.

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Data Viewpoint

NA learns fast from process intelligence pilots

NA & Asia-Pac are learning fast from process intelligence pilots – now they’ve both opened a scale gap on Europe.  

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Highlight Report

Process platform EvoluteIQ accelerates its evolution

Low-code business process automation platform provider almost triples its headcount in six months.

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Highlight Report

Camunda got to Mars. With $100m they can go further

Mars-mission business process automation firm lands $100m to go further.

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Data Viewpoint

North America Scales Emerging Tech Fastest

Executives based in North America are moving fastest from pilots to scale with an eye placed firmly on the promised benefits.

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Data Viewpoint

Quantum Comes of Age

Quantum computing is coming of age in the enterprise, with 86% of May 2021 HFS Pulse survey respondents active.

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Data Viewpoint

Emerging Tech Challenges

Over 70% of 801 global 2000 companies expect to increase their stake in emerging tech, but it's not without its challenges.

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