David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Highlight Report

Basware puts procurement pros on data-driven diversity fast-track

Basware has added diversity data to give enterprises a view of who's in control of companies they may plan to do business with.

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Highlight Report

HFS Highlight: Redwood Software gets multi-million injection to drive the automation agenda beyond RPA

Redwood Software, an IT and business automation provider, has announced a $380million strategic investment from private equity fund Turn/River Capital to drive

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HFS Highlight: Appian bets on simplified pricing to scale enterprise impact

Cloud-native, low-code automation platform Appian announces a new ‘all-you-can-eat’ licensing model.

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HFS Highlight: Workato doubles down on Europe after surge in customers and use

Workato’s integration-led automation capabilities have made it a hit in Europe with a 289% increase in data use on its platform in the EMEA region in the last

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Highlight Report

HFS Highlight: Hive brings cloud-enabled AI to the battle against hate speech – and bags $50m in Series

A cloud-enabled AI start-up ,with a crowd-sourced two-million-strong distributed workforce and a timely solution to tackle content moderation in social media, D

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Highlight Report

HFS Highlight: IBM eyes deal with Turbonomic to help it get closer to full-stack observability

IBM accelerates building out its AIOps capabilities with Turbonomic acquistion focused on application performance management

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Highlight Report

HFS Highlight: Automation investment boom sees ProcessMaker take $45m in first outside investment

Low-code and open-source workflow automation vendor ProcessMaker has taken its first outside investment since its launch in 2008 - raising $45m in Series A

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Highlight Report

HFS Highlight: $3 billion Boomi sets new customer records as speculation mounts about Dell being ready to

Boomi – the leading integration Platform-as-a-Service (IPaaS) provider is setting new customer records amid rumors the business may be sold off by owner Dell.

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