Sam Duncan

Practice Leader

Sam Duncan is a practice leader for HFS Research, based in Cambridge, UK. He graduated from Bournemouth University with a degree in economics. His interest in macroeconomics focuses on how the evolution of technology accelerated globalization. He also studied law, accounting, and investment management.

Since joining HFS, Sam has developed his understanding of blockchain and continues exploring the latest applications of the technology across various industries. He applies his economics background to keep up with the latest banking and financial services industry trends, with a particular interest in insurance. He is a regular contributor to the HFS Market Index, a quarterly report that breaks down the performance and key events of the leading service providers throughout the previous quarter.

When he's not keeping up with the latest market developments, Sam enjoys playing for his local rugby club and can often be found sampling the output of local breweries.

Content By Sam Duncan

Highlight Report

Mimica brings agentic AI to task mining as firms want value, not just visibility

Mimica links task-level intelligence with automation to close the visibility–execution gap for enterprises.

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Point of View

Now’s the time for insurers to rebuild, not just report, with IFRS 17

Insurers must move beyond compliance to turn IFRS 17 into a competitive advantage.

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Point of View

Fast-growing mid-tiers offer focused execution in uncertain markets

The fastest five service providers share common traits: AI-first, domain-deep, US-centric, and proprietary AI platforms.

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Point of View

Enterprises can realize AI ambition with Camunda’s agentic orchestration

Decades of technical and process debt mean static and semi-flexible workflows deliver limited outcomes in today’s world.

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Point of View

TWILTCH signals cautious growth, bets big on GenAI to counter global slowdown

In the current period of macroeconomic and policy unpredictability, enterprises should move beyond tactical cost savings.

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Challenger Series

HFS Challenger: Infocepts

Infocepts earns the HFS Challenger title for driving real-world AI outcomes with a specialist, outcome-led data and AI model.

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Point of View

Revol One Financial® and Genpact prove greenfield is a route to rapid innovation

Revol One Financial has joined forces with Genpact to rapidly rebuild itself from the ground up with a greenfield approach.

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Point of View

Sutherland calls on insurers to place AI-driven CX at the core of their transformation

Embedding CX at every stage of the transformation journey is essential for building lasting impact and competitive differentiation.

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