These days, it seems that everything you read in the business and technology press or marketing materials from vendors of one type or another references the term “digital” in some way. Yet, there isn’t much consistency in how digital is being defined from one place to the next. In fact, in most instances, it isn’t defined at all and the writer simply assumes the reader understands what it means. In this PoV, we outline our view of what constitutes the digital universe across 6 different layers of enterprise operations, as we launch an enhanced and expanded digital research practice.
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