HFS on Data and Decisions

A collection of the latest views from the HFS analyst team on data and decisions.

More HFS Data and Decisions Research

Highlight Report

Cognizant launches AI training data services to rugby-tackle data debt

When data is properly curated and aligned with AI, it creates monetization, optimization, and innovation opportunities.

Highlight Report

UFC turns to IBM to punch through its data deadlock

The future of fan engagement is about activating the right insights in the right format at the right moment.

Point of View

Break out of data limbo with the OneOffice Data Cycle

Most are stuck in data limbo: unable to move forward and blaming data quality. To break out requires honesty about our problems.

Point of View

Listen up, telcos: Embrace GenAI to join the newco era

Telecom companies need to rethink their business models and leverage technologies like genAI to move from being telcos to newcos.

Point of View

Rewire FP&A to drive enterprise performance with trusted data and strategic context

FP&A is evolving from reporting to real-time decisions driven by clean data, business context, and cross-functional talent.

Point of View

Ditch same-old SaaS and differentiate with Services-as-Software

AI’s generative capabilities are making static software obsolete - opening a new path to true enterprise differentiation.

Highlight Report

Genpact detonates the data problem with XponentL

Genpact bets on Business Data Services to operationalize AI and drive real enterprise outcomes.

Highlight Report

Lead with smarter AI, not bigger models: Centific builds for fit

Centific redefines enterprise AI with smaller, specialized models built for real-world environments, efficiency, and trust.

Point of View

Salesforce’s $8b Informatica bet—fixing enterprises’ data plumbing to fuel AI

With 60% of enterprises citing data quality as a barrier to effective AI, this acquisition fills a glaring gap.

Point of View

Break your operating model before it breaks you

Traditional models aren’t failing at execution—they’re failing at logic. It’s time to build for complexity, speed, and autonomy.

Point of View

Rewiring retail and CPG: 2025 CIO agenda for resilience, relevance, and reinvention

RCG faces price-sensitive yet principle-driven buyers—CIOs need bold, multifaceted agendas to stay ahead.

Data Viewpoint

Rewiring engineering R&D innovation with advancements in technology

Technology has become a strategic enabler for growth, resilience, and competitive advantage across ER&D services.

Highlight Report

Prepare for lower cost, democratized insight—Inflection AI’s agents show the way

Agentic AI changes how enterprises must access and act on data - offering the democratization of insight while cutting data debt.

Highlight Report

Time to connect the data dots: Databricks pushes AI-integrated platform for enterprises

A broader market shift is underway, with enterprises increasingly integrating AI directly into their core data platforms.

Highlight Report

Driving the future: How AI and Hitachi Digital Services keep Penske’s fleet on the road

Penske & Hitachi Digital integrate AI-powered Proactive Diagnostics & Guided Repair to transform fleet operations.

Highlight Report

Snowflake and Microsoft arm up to make AI enterprise-ready via integrated data platforms

AI is transitioning from an experimental capability to a standardized commercial functionality within technology stacks.

Point of View

Championships start with player health—make advanced health tech your MVP

In the sports industry, the product is the player, and leaders must protect their athletes at all costs.

Highlight Report

IBM adds DataStax to support your Generative Enterprise foundations

IBM’s move to acquire DataStax is a bold bet on the value of fixing a big enterprise AI bottle neck: unstructured data.

Highlight Report

Bridging the analytics-BPO divide: How WNS must integrate Kipi.ai for real impact

WNS now holds a powerful card, but its success will be measured by how well it enables enterprises to operationalize analytics.

Challenger Series

HFS Challenger: DataArt

DataArt, a provider of app development, data analytics, and cloud migration, has steadily gained recognition in the IT services industry.

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