Research & Insights

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Competitive Intelligence

Publicis Sapient: Digital Marketing and Sales Services Capabilities, 2025

A look at how Publicis Sapient performed in the HFS Horizons: Digital Marketing and Sales Services, 2025.

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Competitive Intelligence

Virtusa: Digital Marketing and Sales Services Capabilities, 2025

A look at how Virtusa performed in the HFS Horizons: Digital Marketing and Sales Services, 2025.

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Competitive Intelligence

TCS: Digital Marketing and Sales Services Capabilities, 2025

A look at how TCS performed in the HFS Horizons: Digital Marketing and Sales Services, 2025.

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Competitive Intelligence

Wipro: Digital Marketing and Sales Services Capabilities, 2025

A look at how Wipro performed in the HFS Horizons: Digital Marketing and Sales Services, 2025.

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Point of View

How an InsurTech rethought transactional outsourcing with Chazey Partners

Cheap delivery isn’t enough – enterprises need partners who can deliver smarter operating models and drive genuine transformation.

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Horizons Report

HFS Horizons: Digital Marketing and Sales Services, 2025

An assessment of the Digital Marketing and Sales service providers landscape.

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Point of View

Eliminate data debt to unlock the full power of Agentic AI

The biggest barrier to AI success is the weight of legacy systems and outdated processes.

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Market Impact Report

Tariffs lit the fuse for bold enterprises to automate

Tariffs exposed brittle delivery models, pushing bold enterprises to automate, adapt sourcing, and build resilience.

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Hot Tech

HFS Hot Tech: Mindcorp.ai

Mindcorp.ai is automating—not just assisting—high-value knowledge work through AI-powered agent teams.

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Point of View

Ditch same-old SaaS and differentiate with Services-as-Software

AI’s generative capabilities are making static software obsolete - opening a new path to true enterprise differentiation.

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Point of View

Services-as-Software and psychology biases break services pricing

AI is disrupting services pricing; success hinges on behavioral economics, outcome-based anchors, fairness, and risk-sharing.

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Hot Tech

HFS Hot Tech: AidenAI

Hot Tech Profile: AidenAI blends AI+digital services, driving AI-driven automation for modernization & greenfield deployments.

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