Research & Insights

Accurate, visionary, and thought-provoking insight into issues that impact your business.

Search results

Point of View

Enterprises must prepare urgently as AI will flip the tax and audit models soon

AI will have a major impact on the way services are delivered. HFS researched the effect of AI on tax and audit services.

Read More
Market Vision Paper

Navigating the future: Reimagine, reinvent, and earn relevance

AI is a catalyst; enterprises must reinvent their value proposition to remain relevant to customers.

Read More
Challenger Series

HFS Challenger: Zeta

Zeta empowers marketers with AI-driven control, simplifying MarTech with modular tools for personalization, speed, and agility.

Read More
Hot Tech

HFS Hot Tech: AidenAI

Hot Tech Profile: AidenAI blends AI+digital services, driving AI-driven automation for modernization & greenfield deployments.

Read More
Point of View

In times of crisis, sports endure—tech must seize the opportunity

In an era where emotional equity is one of the rarest assets, the inability to amplify that connection is a missed opportunity.

Read More
Point of View

Ditch your RFPs: Sales teams defeat RFPs with GenAI

Crusty, old RFPs are dead, and sales teams are celebrating the technology that has defeated procurement’s dreaded go-to tool.

Read More
Point of View

Don’t let GenAI destroy the entertainment spectacle of sports

GenAI should enhance, not replace, the elements of sports media that create an emotional connection.

Read More
Point of View

Attention sports businesses, see service providers as more than just sponsors

Sports organizations must shift their mindset to lean on service providers for what they’re actually good at—digital transformation.

Read More
Highlight Report

Insurers cannot continue to ignore decades of technical and process debt

Mounting technical and process debt—estimated at $200 billion by HFS Research—is no longer sustainable for the insurance industry.

Read More
Point of View

Championships start with player health—make advanced health tech your MVP

In the sports industry, the product is the player, and leaders must protect their athletes at all costs.

Read More
Highlight Report

National Sports Forum 2025: Sports leaders must reinvent fan engagement, media, and monetization—right now

As consumption shifts, AI-driven media strategies, data-backed fan engagement, and new revenue models are redefining the industry.

Read More
Point of View

Indian IT at crossroads: Navigating market shifts, AI disruption, and economic uncertainty

This POV covers macro-economic conditions and uncertainties that IT service providers must navigate.

Read More

Sign In

Sign up for a free
research account

With the exception of our Horizons reports, most of our research is available for free on our website. Sign up for a free account and start realizing the power of insights now.

Digests/Newsletters: Overviews of the latest news, insight, and research by HFS.

HFS Events: Exclusive invitations to HFS webinars, roundtables, and summits, bringing together key industry stakeholders focused on major innovations impacting business operations.

By registering you agree to our privacy policy.

I hereby consent that HFS Research can process my personal data.

Premium Access

Our premium subscription gives enterprise clients access to our complete library of proprietary research, direct access to our industry analysts, and other benefits.

Contact us at [email protected] for more information on premium access.

Help

If you are looking for help getting in touch with someone from HFS, please click the chat button to the bottom right of your screen to start a conversation with a member of our team.

[email protected]

    Contact Ask HFS AI Support