Research & Insights

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Data Viewpoint

Don’t wait for CBDCs when you can capture the benefits of stablecoins today

This DVP mentions the advantages of stablecoins over CBDCs even with the respective challenges of both CBDCs and stablecoins.

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Data Viewpoint

The telco to newco shift is happening, but success depends on securing the basics

This DVP is about the shift from telco to newco supported by a graphic which is present in the telecom horizon.

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Market Impact Report

The Zero Office: Reinventing the banking back office as a growth engine

This report with Iron Mountain aims to understand whether BFSI organizations are ready to face disruption or become irrelevant.

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Market Impact Report

Crack the AI scaling wall and redefine business success via Services-as-Software

The journey toward an AI-empowered, agile enterprise is challenging but underway in organizations across sectors.

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Point of View

Enterprises must prepare urgently as AI will flip the tax and audit models soon

AI will have a major impact on the way services are delivered. HFS researched the effect of AI on tax and audit services.

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Market Vision Paper

Navigating the future: Reimagine, reinvent, and earn relevance

AI is a catalyst; enterprises must reinvent their value proposition to remain relevant to customers.

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Challenger Series

HFS Challenger: Zeta

Zeta empowers marketers with AI-driven control, simplifying MarTech with modular tools for personalization, speed, and agility.

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Hot Tech

HFS Hot Tech: AidenAI

Hot Tech Profile: AidenAI blends AI+digital services, driving AI-driven automation for modernization & greenfield deployments.

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Point of View

In times of crisis, sports endure—tech must seize the opportunity

In an era where emotional equity is one of the rarest assets, the inability to amplify that connection is a missed opportunity.

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Point of View

Ditch your RFPs: Sales teams defeat RFPs with GenAI

Crusty, old RFPs are dead, and sales teams are celebrating the technology that has defeated procurement’s dreaded go-to tool.

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Point of View

Don’t let GenAI destroy the entertainment spectacle of sports

GenAI should enhance, not replace, the elements of sports media that create an emotional connection.

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Point of View

Attention sports businesses, see service providers as more than just sponsors

Sports organizations must shift their mindset to lean on service providers for what they’re actually good at—digital transformation.

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