HFS Horizons: AADA Quadfecta Services for the Generative Enterprise, 2024

The HFS Horizons: AADA Quadfecta Services for the Generative Enterprise, 2024 report is for enterprise leaders and sourcing executives evaluating service providers that integrate analytics, AI, data platforms, and automation to accelerate their transformation into Generative Enterprises.

Overview

The HFS Horizons: AADA Quadfecta Services for the Generative Enterprise, 2024 report evaluates 27 service providers on their ability to help enterprises integrate analytics, AI, data platforms, and automation, the four converging technologies HFS Research collectively calls the AADA quadfecta. It assesses how well providers combine these pillars across the quadfecta value chain to move clients toward becoming a Generative Enterprise, the HFS term for an organization that uses the converged quadfecta to create entirely new sources of value. HFS concludes that the interplay across the four AADA pillars, rather than any single capability, separates the market leaders.

Key findings

1. Horizon 3 Market Leaders include Accenture, Cognizant, Eviden, EXL, EY, IBM, Infosys, KPMG, TCS, Wipro, and WNS. Horizon 2 Enterprise Innovators include Akkodis, Deloitte, LTIMindtree, Publicis Sapient, PwC, Sutherland, Tech Mahindra, Teleperformance, Tiger Analytics, and UST. Horizon 1 Disruptors include Coforge, DataArt, Impetus, Mphasis, Sonata Software, and Virtusa.
2. HFS identified 11 Horizon 3 Market Leaders among the 27 service providers assessed, applying an inclusion threshold of at least $100 million in annual quadfecta revenue.
3. A global financial services company deployed 344 bots to automate 60% of its foreign exchange processes, saving 58,000 human hours while improving accuracy.
4. A Chilean multinational retailer unified customer data across six countries on Google Cloud Platform, driving a 50% increase in marketing click-through rates.
5. Accenture holds more than 1,545 AI-related patents and is on track to grow its data and AI talent pool to 80,000 within three years.

HFS assesses that the leading providers are well on their way to helping clients become Generative Enterprises by bringing together the right mix of technology, talent, IP, and delivery. HFS finds that the productivity gains from combining generative AI with the three other quadfecta pillars, with some providers reporting up to 80% savings in manual coding effort, mark a shift the industry has not previously witnessed.

Research methodology

This assessment draws on briefings with 27 service providers, reference checks with 23 active clients and 37 active partners, and roughly 600 provider ratings from HFS Pulse surveys, conducted in 2024.

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