Executive Research Leader
David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.
Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.
The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.
He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.
Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023
June 12, 2025 AI’s generative capabilities are making static software obsolete - opening a new path to true enterprise differentiation.
June 5, 2025 Agentic is charging hard and fast at enterprise leaders – and they worry that support for its responsible adoption is lagging.
June 3, 2025 Writer has built a robust trust foundation reflecting where enterprise AI is heading.
June 3, 2025 AidenAI helps enterprises cut digital transformation costs by 60% and time-to-market by 55% with its agentic AiDAP platform.
June 2, 2025 Kognitos replaces black-box RPA and GenAI tools with plain English, deterministic automation that enterprises can trust and audit.
May 22, 2025 Enterprise leaders have cozily operated within a stable social contract for decades. AI is breaking it.
May 14, 2025 AI engineering pushes past the limits of traditional software development exposing an observability gap.
May 8, 2025 AI is your escape from technical debt—not because it makes legacy cheaper, but because it gives you the tools to tear it down.
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