Executive Research Leader
David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.
Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.
The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.
He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.
Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023
April 29, 2025 Leaders must revamp AI training to be adaptive that blends artistic and scientific talent.
April 29, 2025 CerebrixOS enables enterprises and service providers to transition from traditional people-driven models to AI-driven, scalable, and secure data and agentic
April 28, 2025 AI shifts the economics of enterprise operations through the collapsing costs of code, knowledge work, compute, and organization.
April 28, 2025 There’s never been a better time for CIOs and CTOs to stay curious. And never a harder time to keep up with the results.
April 21, 2025 Enterprises must look beyond short-term ROI and avoid knee-jerk budget cuts in response to daily market disruptions.
April 21, 2025 Biases related to accents in spoken English are a productivity barrier restricting your talent pool - AI can break it down.
April 17, 2025 As OpenAI’s latest release — GPT-4.1 — accelerates toward agentic engineering, CIOs must decide — take control or be sidelined.
April 16, 2025 Writer's AI HQ fixes a critical disconnect in enterprise AI - between IT’s governance fears, and business's hunger for automation.
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