Executive Research Leader
David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.
Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.
The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.
He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.
Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023
April 10, 2025 Use our frameworks to decide on suitable use cases for agentic AI, and to map your route to widespread adoption.
April 3, 2025 Agentic AI changes how enterprises must access and act on data - offering the democratization of insight while cutting data debt.
March 28, 2025 Ascendion has fully integrated sister company Collabera Digital, in a move to compete in AI-led engineering outside North America.
March 27, 2025 Agentic AI is disrupting ops. If your next hire's job description doesn't include the need to manage agents, you're already behind.
March 26, 2025 NVIDIA’s GTC25 laid foundations for compute power to trigger a new wave of digital reshoring. It’s time to reshore intelligence.
March 19, 2025 CTOs must come to grips with another new kid on the AI block—Model Context Protocols.
March 19, 2025 Move beyond hype of GenAI into scaled production. Cognizant UK&I customers have cut inefficiencies and unlocked new opportunities.
March 17, 2025 IBM’s move to acquire DataStax is a bold bet on the value of fixing a big enterprise AI bottle neck: unstructured data.
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