David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Point of View

Superintelligence will rewrite the rules for enterprise ops, yet most firms are woefully unprepared

AI's leap to 'superintelligence' is inevitable. The tech will reach maturity, but are enterprises prepared to harness it?

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Highlight Report

Persistent’s SDLC persona-focus reveals an affordable path to GenAI adoption across the enterprise

Persistent's SASVA offers enterprise solutions that cut through the noise of big tech's generic capabilities.

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Point of View

UK&I leaders say GenAI success depends on the balance between risk and reward

HFS and Cognizant hosted senior executives for a Roundtable in London to discuss if UK&I firms are being bold enough with GenAI.

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Highlight Report

Writer’s self-learning LLM highlights new emphasis on cutting the costs of enterprise AI

LLMs that learn and adapt could evolve dynamically alongside the businesses they support.

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Point of View

The death of the dashboard: Prepare for a new era in enterprise intelligence

The future of decision-making lies in a shift from static dashboards to intelligent data conversations to drive workflows.

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Highlight Report

TCS approach suits firms seeking resilience in an evolving tech landscape

TCS wants you to embrace change—balanced with the need for enterprise resilience.

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Highlight Report

Midmarket leaders are the new targets in tech services battle for growth

Avanade sets out to level-up thousands of midmarket firms with simplified Microsoft offerings for rapid adoption.

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Highlight Report

Inflection AI bounces back to serve enterprise AI wish list

Rumors of the death of Inflection AI have been greatly exaggerated.

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