David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Highlight Report

‘Software will eat software’ changes the economics of cutting your technical debt

Modernize legacy systems and update processes more affordably, thanks to a new approach in which 'software will eat software.'

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Highlight Report

HFS Hot Tech star lands $22.2 million to target the $100 billion insurance data gap

HFS Hot Tech vendor Roots Automation has landed a $22.2 million boost to help insurers close their $100 billion data gap.

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Hot Tech

HFS OneOffice Hot Tech: Klarity

Klarity: HFS Hot Tech for AI-driven document automation in finance & compliance, boosting efficiency.

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Hot Tech

HFS OneOffice Hot Tech: Fisent

Fisent specializes in automating complex, repetitive tasks within enterprises with applied generative AI (GenAI) process automation.

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Point of View

Think small to release the targeted power of AI in enterprise operations

Discover the enterprise benefits of focused and specialized AI that gets things done - small action models.

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Data Viewpoint

GCCs offer parent enterprises a viable third option for AI talent

Until now you had to build a presence where AI talent gathers or offer remote options. GCCs provide a third option.

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Market Impact Report

GenAI unplugged: Candid insights from GenAI trailblazers in their own words

Hard-earned insights from GenAI trailblazers reveal the real-world challenges, triumphs, and strategies to guide successful AI adoption.

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Point of View

Use our framework to win as a Generative Enterprise™

A new framework and three foundations that will help you deliver the goals of The Generative Enterprise™.

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