David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Point of View

Focus retail and CPG GenAI investments on the core but leave room for innovation

A roundtable discussion of Retail and CPG enterprise executives.

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Point of View

Assemble the tech you need to shift AI from tool to agent

Understand the tech behind agentic AI to help you understand how this new kid on the block can work for you.

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Point of View

Operational integrity is the key to flexible scaling with GenAI

GenAI transforms enterprise functions, enabling more agile workflows while thriving in well-established operational frameworks.

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Point of View

Generative Enterprise Services 2024: Our half-term report with lessons for every enterprise leader

Fresh trends and implications for every enterprise leader emerging from our ongoing research into Generative Enterprise services.

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Highlight Report

IBM sign-posts more-with-less advantages of AI-led agentic services

IBM's agent-based system shows the industry is shifting from labor-based services to hybrid human-ai.

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Market Impact Report

We must seize our GenAI moment and reinvent ourselves

How to become proficient in prioritization, deployment, and risk management challenges to achieve results when adopting generative AI (GenAI).

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Highlight Report

AI will soon fix its long list of issues—you must be ready

Enterprises must trust in AI or get left behind by those who do – warns Cognizant CEO Ravi Kumar S.

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Highlight Report

HDS CEO says the great GenAI experiment is over—it’s time to get serious

The great enterprise experiment with GenAI is over. Firms are moving away from ad-hoc tests and back to proper planning.

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