David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Point of View

Balancing your dreaming and doing is key to enterprise GenAI success

HFS, with Tech Mahindra, recently hosted a roundtable session to discuss the importance of dreaming and doing for GenAI success.

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Point of View

Invest in your people—or pay more than you need to for AI

Train your way out of AI skills debt or prepare for a war for talent only those with the deepest pockets can hope to win.

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Data Viewpoint

No safety in being part of a herd moving slowly on AI

AI maturity is low and evenly distributed across industries. But leaders mustn't take comfort from being part of a slow-moving herd.

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Highlight Report

a21.ai heralds the emergence of right-sized GenAI solutions for SMEs

a21.ai is using SLMs to create lower cost GenAI solutions to deliver quick ROIs.

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Point of View

Enterprise voices: Make Responsible AI your foundation for GenAI growth

Responsible AI holds the key to GenAI growth. But only one in 10 firms has a Responsible AI policy in place.

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Highlight Report

Enterprises focused on clearing their debts are poised to scale with GenAI

Enterprises looking to scale GenAI need to address their debts, utilise COEs and address sustainability and liability.

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Point of View

New tech is disrupting how enterprises consume services

New tech firms are applying AI and GenAI to rip up the way services get done.

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Hot Tech

HFS OneOffice Hot Tech: TrueFoundry

TrueFoundry offers a self-hosted cloud-agnostic platform that enables enterprises to build and scale their Gen AI use cases.

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