David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Point of View

CX leaders find they are in the same GenAI boat—and it’s not moving nearly fast enough

The customer experience function is not reaping the benefits of GenAI.

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Point of View

How you can exploit LLMs to drive human-like cognition into your business processes

Understanding how your business can exploit human-like cognition with Generative AI is a new business fundamental

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Point of View

Emerging regulations will change the global AI landscape

Companies building high- risk AI systems must act swiftly to meet new regulatory demands. The clock is ticking, and the hard work starts now.

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Highlight Report

How to police ChatGPT cheats

Most enterprises guide their teams not to pass off the work of GenAI as their own. But how should you police this?

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Point of View

10 vertical specialists shaping the HFS Generative Enterprise™ ecosystem

How do you solve specific business problems with GenAI? Turn to vertical specialists. Here are 10 shaping the HFS Generative Enterprise™.

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Highlight Report

Mars transforms shop shelf-space insight with NTT DATA

Computer vision and AI are transforming the insight available from scanning the shelf space in retail stores.

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Point of View

GenAI breathes new life into IDP but will eventually replace it

Enterprises continue investing in intelligent document processing (IDP) as they dig deep to find productivity gains by reducing reliance on paper and improving

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Highlight Report

Wipro framework tackles F&A leaders’ GenAI fears

Wipro is implementing GenAI capabilities across the F&A value chain to create more visibility in integrating front, middle, and back offices.

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