David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Point of View

How enterprises stand to gain from Wipro’s commitment to GenAI

When enterprise leaders face the kind of paradigm shift GenAI represents, they need suppliers that have tested the waters.

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Data Viewpoint

The bottom-line benefits of GenAI by industry

Playing the waiting game with GenAI means missing out on value. The biggest benefits accrue to those who move fastest.

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Point of View

Ten companies shaping the Generative Enterprise™ Ecosystem

The HFS Generative Enterprise™ Ecosystem maps leading players across AI applications and infrastructure

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Hot Tech

Hot Tech Digest – Top tech firms to watch (March 2024)

The Hot Tech Digest presents a curated selection of innovative startups that have captured the attention of analysts at HFS.

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Hot Tech

Hot Tech Digest – Top Tech Firms to Watch

The monthly Hot Tech Digest curates and analyzes notable tech startups, highlighting companies shaping the future of the industry.

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Point of View

Rethink enterprise ops as human-AI collaboration to thrive in the modern workplace

Leaders must reframe enterprise operations through the lens of the new workplace paradigm: human-AI collaboration.

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Point of View

Google and OpenAI fire the opening salvos of the next AI revolution

The latest GenAI breakthroughs from Google and OpenAI free enterprises to use data for decision making on a whole new scale.

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Market Impact Report

Democratizing GenAI: A reality check for business transformation

Insights from leaders navigating the GenAI revolution reveal its transformative potential and the need for realistic expectations.

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