David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Data Viewpoint

New skill set emerges for successful GenAI use

Problem solving, adaptability, and critical thinking are the most essential skills that GenAI pioneers feel workers are lacking.

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Point of View

GenAI can fix the IT productivity paradox

Our cohort of experts suggests that GenAI may finally fix a productivity paradox.

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Point of View

Classics over coding? Skills to power success in the GenAI economy

We explore which skills organizations will demand more as they strive to capture value from GenAI.

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Point of View

IT investment will rebalance toward AI-powered value

Early innovators share their plans for investment across the GenAI ecosystem.

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Point of View

AI will unlock value from every business function

Early innovators predict which functions will be impacted most by GenAI.

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Point of View

Waves of AI value will peak at different times

We explore early innovators’ predictions of the peak impact of GenAI on key business levers.

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Highlight Report

Wipro matches Mitie’s need for pragmatic transformation

Picking the right partner is as important as picking the right battles if you want to win with transformation.

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Point of View

GenAI will re-shape business economics

We explore how GenAI will re-configure essential business economics, such as costs, revenue, and valuations.

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