David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Point of View

Points, waves, and fields: The new physics of work

We explore what early innovators have learned about how generative AI will reshape enterprise value.

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Point of View

How to win the race to become a Generative Enterprise™

Ascendion CEO Karthik Krishnamurthy shares the hard lessons that can help us all unlock value with GenAI.

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Point of View

Introducing your playbook for the GenAI future

How is this study different? Discover lessons learned that make this a must-read series.

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Highlight Report

Genpact opens its first AI center to help enterprises rethink workflows

Genpact’s first AI innovation center opened in London, reinforcing the firm’s efforts to rethink workflows and unlock personalization.

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Point of View

Going all-in on GenAI brings promise (and peril)

We discuss balancing GenAI enthusiasm with delivery concerns.

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Point of View

GenAI’s impact will surpass every other technology

Early adopters rank the overall impact of GenAI over the next few years against other technologies throughout history.

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Point of View

Expect some turbulence as GenAI takes off

An exclusive cohort of early enterprise adopters identify the obstacles most likely to impact your GenAI deployment.

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Point of View

GenAI success depends on talent, data, cash, and culture

We explore lessons from early innovators about the factors that ensure successful value creation with GenAI.

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