Executive Research Leader and Chief of Staff
Joel Martin is the executive research leader and chief of staff for enabling tech research on software development and the TMT industry practice for HFS Research.
He has nearly three decades of experience as an analyst, consultant, software product manager, and marketing professional. He is driven by a curious mind that has followed, analyzed, consulted, and implemented solutions from data networking to large ERP projects.
Joel is passionate about helping enterprises understand that applications are evolving to meet business needs rather than being a magical technology. Having worked as a marketing, product management, and business leader, he's able to help clients take a new approach to the challenges they are facing. As one senior vice president at a global bank recently said, "[Joel provided] great content, thoughtful and just the right amount of time. [Our leadership team] appreciated [his] looking at software from a different perspective – [it] got them to thinking different themselves."
Joel earned a degree in management information systems from the University of Houston and has been living and working internationally since 1997. He currently resides in Ottawa, Canada. Before HFS, Joel worked for leading companies, including Microsoft (software), TechInsights (semiconductor), Crypto4A (security), and ITRG and IDC (analyst firms), where he developed product, consulting, and marketing strategies.
Watch Joel Martin discussing about HFS Horizons – Data Modernization Services, 2023
October 20, 2022 SaaS brings speed, better UX, scale, and choice. However, less than 40% of Global 2000 get the value they expect. What gives?
October 17, 2022 Accenture’s M&A machine goes deep in Latin America. Read more about its latest here.
October 14, 2022 Another quarter ends (Q3 2022) - and another six exciting new HFS Hot Vendors land for you to discover.
October 13, 2022 Adopting the cloud is vital to becoming a dynamic organization. Follow these steps to succeed.
September 27, 2022 HFS looks at how Zensar is refocusing to drive transformation efforts at velocity and a customer's opinion of their success.
September 22, 2022 IBM Consulting acquires Dialexa to enhance digital design services.
September 20, 2022 In conjunction with KPMG, HFS looks at the drivers of low code in Europe and how daring leaders can succeed.
September 14, 2022 BP3 has landed its seventh acquisition, introducing workload automation to its customer offering.
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