Executive Research Leader and Chief of Staff
Joel Martin is the executive research leader and chief of staff for enabling tech research on software development and the TMT industry practice for HFS Research.
He has nearly three decades of experience as an analyst, consultant, software product manager, and marketing professional. He is driven by a curious mind that has followed, analyzed, consulted, and implemented solutions from data networking to large ERP projects.
Joel is passionate about helping enterprises understand that applications are evolving to meet business needs rather than being a magical technology. Having worked as a marketing, product management, and business leader, he's able to help clients take a new approach to the challenges they are facing. As one senior vice president at a global bank recently said, "[Joel provided] great content, thoughtful and just the right amount of time. [Our leadership team] appreciated [his] looking at software from a different perspective – [it] got them to thinking different themselves."
Joel earned a degree in management information systems from the University of Houston and has been living and working internationally since 1997. He currently resides in Ottawa, Canada. Before HFS, Joel worked for leading companies, including Microsoft (software), TechInsights (semiconductor), Crypto4A (security), and ITRG and IDC (analyst firms), where he developed product, consulting, and marketing strategies.
Watch Joel Martin discussing about HFS Horizons – Data Modernization Services, 2023
March 15, 2022 Our inaugural SaaS XXV (25) report highlights how software-as-a-service and traditional outsourcing services are converging.
March 10, 2022 SaaS may be the most important investment an insurance firm can make in modernizing systems.
February 28, 2022 CTOs must engage their technical service partners and telecom providers prepare for 5G technology on their cloud strategies.
February 15, 2022 Six enablers you should demand as you select the software to build out your OneEcosystem
February 8, 2022 An assessment of the formidable challengers providing application modernization services.
February 8, 2022 An assessment of the leading services providers providing application modernization services.
February 1, 2022 In HFS’s 2H, 2021 Pulse survey of Global 2000 enterprises, it is clear software is crucial to delivering enterprise innovation.
January 28, 2022 SaaS vendors must be able to show how customers can deploy integrate data with SaaS at scale to meet business and customer needs.
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