Joel Martin

Executive Research Leader and Chief of Staff

Joel Martin is the executive research leader and chief of staff for enabling tech research on software development and the TMT industry practice for HFS Research.

He has nearly three decades of experience as an analyst, consultant, software product manager, and marketing professional. He is driven by a curious mind that has followed, analyzed, consulted, and implemented solutions from data networking to large ERP projects.

Joel is passionate about helping enterprises understand that applications are evolving to meet business needs rather than being a magical technology. Having worked as a marketing, product management, and business leader, he's able to help clients take a new approach to the challenges they are facing. As one senior vice president at a global bank recently said, "[Joel provided] great content, thoughtful and just the right amount of time. [Our leadership team] appreciated [his] looking at software from a different perspective – [it] got them to thinking different themselves."

Joel earned a degree in management information systems from the University of Houston and has been living and working internationally since 1997. He currently resides in Ottawa, Canada. Before HFS, Joel worked for leading companies, including Microsoft (software), TechInsights (semiconductor), Crypto4A (security), and ITRG and IDC (analyst firms), where he developed product, consulting, and marketing strategies.

Watch Joel Martin discussing about HFS Horizons – Data Modernization Services, 2023

Content By Joel Martin

Hot Tech

HFS OneOffice Hot Vendors: Q3 2021

Hot Vendors are an exclusive group of emerging players, each with a differentiated value proposition for the OneOffice™

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Data Viewpoint

Digital transformation is dead

Digital transformation is dead. Data shows enterprises need a more evolutionary approach.

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Data Viewpoint

Waterfall continues to drown Agile aspirations in DevOps

Global 2000 firms still are heavily investing in Waterfall DevSecOp Methodologies.

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Point of View

After 20 years, it is time to retire Agile

Agile promised accelerated software development and innovation for the business, but 20 years later it has failed to deliver.

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Highlight Report

With $1B FullStride Cloud Services, Wipro is taking significant steps to beat the competition

Wipro puts money into Cloud Services with FullStride initiative.

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Point of View

The pandemic molded enterprises to embark on a digital transformation journey

HFS Symposium, Digi Chat with Phil Fersht, and Manish Sharma on enterprises digital transformation journey and market adoption.

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Point of View

C-suite Power of One panel—change, cloud, climate, and culture

The HFS OneOffice™ Digital Symposium hosted an executive panel discussing the challenges and opportunities in 2021.

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Point of View

Cloud native seekers can still expect innovation @ scale from AWS

HFS looks at Amazon's AWS and how it blends innovation with a strong partner program to continue to be a market leader.

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