Executive Research Leader and Chief of Staff
Joel Martin is the executive research leader and chief of staff for enabling tech research on software development and the TMT industry practice for HFS Research.
He has nearly three decades of experience as an analyst, consultant, software product manager, and marketing professional. He is driven by a curious mind that has followed, analyzed, consulted, and implemented solutions from data networking to large ERP projects.
Joel is passionate about helping enterprises understand that applications are evolving to meet business needs rather than being a magical technology. Having worked as a marketing, product management, and business leader, he's able to help clients take a new approach to the challenges they are facing. As one senior vice president at a global bank recently said, "[Joel provided] great content, thoughtful and just the right amount of time. [Our leadership team] appreciated [his] looking at software from a different perspective – [it] got them to thinking different themselves."
Joel earned a degree in management information systems from the University of Houston and has been living and working internationally since 1997. He currently resides in Ottawa, Canada. Before HFS, Joel worked for leading companies, including Microsoft (software), TechInsights (semiconductor), Crypto4A (security), and ITRG and IDC (analyst firms), where he developed product, consulting, and marketing strategies.
Watch Joel Martin discussing about HFS Horizons – Data Modernization Services, 2023
January 18, 2022 600 business leaders confirm SaaS is changing the way companies approach outsourcing needs and making better employee experiences.
January 10, 2022 Investment in Process Mining and Discovery shows we are transforming not just who and what does the work-but how it gets done.
December 16, 2021 The rush to implement building blocks of digital transformation is over. Now prioritize people and process change.
December 14, 2021 Can the elephant in the room please be addressed, what will Kyndryl become after its separation from IBM?
December 6, 2021 Buyer data shows input-based pricing models are being replaced by output-based models for new applications development deals.
November 18, 2021 HFS’ SaaS XXV initiative provides an understanding into which SaaS providers are delivering maximum value creation to enterprises.
November 18, 2021 Speed, investment, training, collaboration, and partnerships make up the five factors driving the adoption of low-code and no-code.
November 9, 2021 Unlike AWS and Google, DigitalOcean is setting its sights on cloud provision for start-ups and small-to-medium sized businesses.
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