Executive Research Leader and Chief of Staff
Joel Martin is the executive research leader and chief of staff for enabling tech research on software development and the TMT industry practice for HFS Research.
He has nearly three decades of experience as an analyst, consultant, software product manager, and marketing professional. He is driven by a curious mind that has followed, analyzed, consulted, and implemented solutions from data networking to large ERP projects.
Joel is passionate about helping enterprises understand that applications are evolving to meet business needs rather than being a magical technology. Having worked as a marketing, product management, and business leader, he's able to help clients take a new approach to the challenges they are facing. As one senior vice president at a global bank recently said, "[Joel provided] great content, thoughtful and just the right amount of time. [Our leadership team] appreciated [his] looking at software from a different perspective – [it] got them to thinking different themselves."
Joel earned a degree in management information systems from the University of Houston and has been living and working internationally since 1997. He currently resides in Ottawa, Canada. Before HFS, Joel worked for leading companies, including Microsoft (software), TechInsights (semiconductor), Crypto4A (security), and ITRG and IDC (analyst firms), where he developed product, consulting, and marketing strategies.
Watch Joel Martin discussing about HFS Horizons – Data Modernization Services, 2023
August 29, 2022 Low code is changing how companies are planning to develop, modernize, and transform. But be wary of false steps.
July 14, 2022 PwC acquires ACTS to address a gap in its banking and financial services and Microsoft Azure for Financial Services capabilities.
June 29, 2022 Unisys leadership outlines how its structuring itself for success in 2022 and beyond.
June 14, 2022 What it will take to make Web3 real, what could derail it, and what is the near-term impact on your business?
June 13, 2022 This Snapshot report highlights the SaaS firms leading business operations for their impact on business value.
June 9, 2022 Synergy delivered with QX acquisition of Chazey and the combine entity competitive position against larger services providers.
June 6, 2022 This Top 10 Snapshot report highlights the SaaS firms leading software development to deliver business value.
May 17, 2022 This Snapshot report highlights the SaaS firms leading business process intelligence (BPI).
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