Executive Research Leader and Chief of Staff
Joel Martin is the executive research leader and chief of staff for enabling tech research on software development and the TMT industry practice for HFS Research.
He has nearly three decades of experience as an analyst, consultant, software product manager, and marketing professional. He is driven by a curious mind that has followed, analyzed, consulted, and implemented solutions from data networking to large ERP projects.
Joel is passionate about helping enterprises understand that applications are evolving to meet business needs rather than being a magical technology. Having worked as a marketing, product management, and business leader, he's able to help clients take a new approach to the challenges they are facing. As one senior vice president at a global bank recently said, "[Joel provided] great content, thoughtful and just the right amount of time. [Our leadership team] appreciated [his] looking at software from a different perspective – [it] got them to thinking different themselves."
Joel earned a degree in management information systems from the University of Houston and has been living and working internationally since 1997. He currently resides in Ottawa, Canada. Before HFS, Joel worked for leading companies, including Microsoft (software), TechInsights (semiconductor), Crypto4A (security), and ITRG and IDC (analyst firms), where he developed product, consulting, and marketing strategies.
Watch Joel Martin discussing about HFS Horizons – Data Modernization Services, 2023
June 16, 2021 Business critical applications are migrating to the cloud. Microsoft Azure takes an early lead as platform of choice.
June 11, 2021 Accenture is consistently expanding its cloud capabilities in the European market.
June 10, 2021 Data bases, IoT, and business process are the three top workloads by private, hybrid, and public cloud services.
June 3, 2021 Migrating to the Cloud (and becoming Cloud Native) is a hot topic within every enterprise. Here responses from over 800 technology and business executives 60%
May 27, 2021 Pythagoras' acquisition further boosts EY's Microsoft service capabilities. Going strong against its direct rivals in the UK market.
May 21, 2021 We briefly discussed LCNC solutions on how it pivots enterprise's internal team collaboration and helps reach business requirements faster and in an agile
May 14, 2021 This Highlight discusses IBM Think from May 11, 2021. With IBM going all in on AI and Hybrid Cloud many examples shared by customers spoke to embracing with to
April 23, 2021 Unit4's ERPx promises to be a platform to deliver business value. Here we outline the potential
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