Executive Research Leader
Melissa Fersht is an executive research leader and head of the research innovation team for HFS Research. She leads all of HFS’ research initiatives for customer experience, including contact center, digital marketing and sales, CX design, and conversational AI. Her industry research focuses on key services dynamics within travel and hospitality firms. As research innovation team lead, Melissa also oversees the continuous improvement and re-imagination of HFS’ Horizons market assessments and data management hub.
Melissa brings hands-on industry and analyst experience to HFS. She previously led IDC’s Worldwide Customer Experience Management Services program, which included analyzing evolving contact center business process delivery and consumer communication trends. Prior to IDC, she held various roles in the BPO industry, including new client implementation, program design, and training development in Manila and Cebu, the Philippines. Melissa has led plenary sessions at HFS Summits, NASSCOM, IDC Directions, NRF, Phocuswright and various other service provider and industry events.
Melissa graduated with honors from the University of New Hampshire with a bachelor's degree in English and communication and is a Phi Beta Kappa honor society member. She is a Boston area native who enjoys traveling, kickboxing, and spending time outdoors with her adorably mischievous hound dogs.
March 3, 2021 How Teleperformance's security and data privacy expertise is defending against and preventing cyber attacks
February 19, 2021 Infosys and Citizens Bank share experiences in rapid acceleration of digital transformation
February 2, 2021 Service providers get kudos on flexibility, partnering and vision for digital associates, but score lowest on embedding intelligence
February 1, 2021 Ditch the CRM focus and embrace an omnichannel strategy
January 29, 2021 ASR and NLU are the building blocks for intelligent self-service in the public sector
January 29, 2021 The COVID-19 pandemic’s impact has been profound and far-reaching in travel and hospitality, with executives in these sectors having relatively lower about .
January 20, 2021 This report analyzes service providers developing conversational tools across a defined series of innovation, execution, and voice of customer criteria.
January 15, 2021 We present the HFS Hot Vendors Report for Q4 2020. The HFS Hot Vendors are an exclusive group of emerging players with a differentiated value proposition for
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