Research & Insights

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Point of View

Swap your contact centers’ butts in seats for a new CX OS

The contact center is being redefined. Services-as-Software™ is breaking the old agent model and transforming the future of CX.

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Market Impact Report

Turn your collection risks into opportunities with digital precision and empathy

Lenders should connect smarter with digital precision and empathetic outreach for stronger recoveries and CX.

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Highlight Report

CMOs, forget prompt engineering—adopt personality engineering

AI agents will be the emotional interface between brand and customers, an interface CMOs must own with 'personality engineering'.

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Highlight Report

Bust out of pilot purgatory with proprietary agentic platforms

CIOs and CTOs must choose between open and closed approaches to build and orchestrate AI agents for value.

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Data Viewpoint

Rebuild customer trust and align partnerships to drive semiconductor innovation

Semiconductor companies must align partnerships and innovation to bridge the gap between partners and client goals.

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Point of View

Turn AI compliance into your competitive advantage with the OneOffice data cycle

Compliance executives waiting on AI legislation to tell them how to behave are already falling behind customer and market needs.

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Challenger Series

HFS Challenger: Straive

Straive earns the HFS Challenger title for evolving from content services to AI, analytics, & digital solutions across industries.

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Point of View

From supply chains to software, it is time for smartphone OEMs to hit reset

Smartphone OEMs must reset—diversify supply chains, embrace refurbs, target emerging markets, and reimagine the interface.

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Market Impact Report

Tariffs lit the fuse for bold enterprises to automate

Tariffs exposed brittle delivery models, pushing bold enterprises to automate, adapt sourcing, and build resilience.

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Point of View

Embrace empathy, not experience – it’s the only cure for healthcare’s broken economics

The experience of care has no impact to health outcomes or enterprises financials, yet billions are spent on it without merit.

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Highlight Report

Birlasoft helps Knorr-Bremse boost CX with e-commerce transformation

Birlasoft helps Knorr-Bremse modernize e-commerce, cut support calls 40%, and boost global digital sales.

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Point of View

Build your Human Premium to win in the age of LLMs

Today’s enterprise leaders must scale up where LLMs can’t mimic: imagination, intimacy, and integrity.

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