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Point of View

GenAI is reshaping sports industry advertising—adapt or get left behind

GenAI transformation isn’t only enhancing marketing—it’s redefining it.

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Highlight Report

IBM Consulting makes a big bet on AI-led agentic services

IBM envisions a future where AI agents play a significant role in its consulting services as it moves toward AI-led consulting services.

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Highlight Report

Akkodis’ Octofecta strategy: Shaping the future with a bold tech stack

Akkodis drives transformation with its Octofecta strategy, integrating 8 technologies to accelerate global business innovation.

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Highlight Report

Reinventing GBS as generative business services

A fireside chat between HFS's Elena Christopher and Capgemini’s David Lumley on modernizing GBS into generative business services.

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Point of View

The Generative CFO: Leading finance into an AI-driven future

At a recent HFS roundtable with TCS in NYC, CFOs discussed their excitement over AI’s potential alongside adoption hurdles.

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Point of View

GenAI decision matrix for CPG: STOP experimenting and START implementing

HFS’ decision matrix for CPG based on analysis of leading GenAI use cases.

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Highlight Report

Genpact stakes its claim as the AI orchestrator

Genpact positions itself as the AI orchestrator, embedding AI into core business operations for real-world transformation.

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Highlight Report

IBM sign-posts more-with-less advantages of AI-led agentic services

IBM's agent-based system shows the industry is shifting from labor-based services to hybrid human-ai.

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Point of View

Building the ‘broker of the future’: Baldwin’s strategic GenAI deployment with Persistent

Insurance broker Baldwin Group is working with Persistent to fastcharge its GenAI adoption.

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Market Impact Report

Transforming GBS to generative business services: Tech-led challenges and aspirations

Insights from in-depth discussions with 20 C-suite executives on the evolving business services landscape.

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Point of View

Prepare for agentic AI to shatter corporate workforces and global economies

Prepare for agentic AI to reshape workforces, flatten hierarchies, and disrupt global economies with vast social implications.

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Point of View

No burning platform? That’s a poor excuse for continually mismanaging change

Don’t wait to find your business frantically reacting to catch up.

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