Research & Insights

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Point of View

Don’t let GenAI take the “creative” out of your marketing

GenAI is a powerful amplifier for marketers, but humans must be at the helm to create drive differentiation through creativity.

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Take 5 Report

Business and process owners: Operationalize context for scalable, enterprise-grade AI

AI value will remain stalled until enterprises operationalize an industry- and business-context-first operating model.

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Point of View

Services are starting to scale beyond headcount, signaling an early pivot to SaS

Early but meaningful signals of the IT and business services industry beginning its shift toward Services-as-Software economics.

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Highlight Report

HCLTech’s silicon stack investments show why ER&D must “shift left” to thrive

Products are becoming software-defined while ER&D is getting commoditized, pushing service providers to shift left toward silicon.

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Point of View

Factory managers, slash your tech debt before it sinks modernization initiatives

Factories in the MSME segment are weighed down by technical debt and need AI as the jackhammer to break through the legacy.

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Point of View

Chemical CIOs, stop stalling and turn your AI chaos into real business value

Chemical industry CIO should prioritize the data core, governance before operationalizing the AI and agents.

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Point of View

Control the chaos: An enterprise framework for safe, productive LLMs

Cut the chaos of supervising AI models, context, and autonomous decisions with our framework for safe and productive use of LLMs.

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Market Vision Paper

Reinvent your ServiceNow service model with agentic AI

More than two-thirds of global ServiceNow implementations stall because delivery models are stuck in a pre-AI era.

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Highlight Report

Stop scaling with people and demand services that act like software

AI platforms that convert legacy logic into reusable assets now fuel faster, lower-cost enterprise transformation.

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Hot Tech

HFS Services-as-Software™ Hot Tech: Autonomy.Computer

Autonomy.Computer rethinks agentic architecture to deliver viable scale without blowing up cost, complexity and risk.

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Point of View

Telecom COOs: Cut field ops costs by 30% with agentic AI or watch your competitors do it first

Telco COOs must team up with their CTOs and partners to deliver AI driven field services outcomes.

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Highlight Report

Stop patching legacy with AI, start regenerating or face code collapse

To avoid the business resilience risk of code collapse, CTOs must lead developers to treat prompts as their source of truth.

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