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Market Impact Report

Ownership is the next imperative for India’s GCCs to become generative enterprises

India's GCCs score 61.9 on the inaugural HFS Generative GCC Index, where ownership now outweighs headcount.

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Innovation Case Study

Build an activation layer like The AA and EXL to move insurer AI to production

This case study shows how The AA and EXL built an activation layer to move insurer claims AI from pilots to production.

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Take 5 Report

Build the foundation before you continue to scale complexity

New HFS and Movate research on why enterprises can deploy AI in 2026 but few can price, orchestrate, or grow with it.

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Take 5 Report

CMT CX leaders, move past your cost and fix your debt to unlock customer value

Why CMT CX leaders must fix integration and data debt to make agentic AI deliver real customer value.

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Point of View

TWILTCH growth returns, but an AI monetization gap is opening across the cohort

TWILTCH growth rebounded to 5% in Q1 2026, but providers now split sharply on how they turn AI into revenue.

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Market Impact Report

From AI to outcomes: closing the value gap in non-bank lending

How non-bank lenders can close the gap between AI activity and measurable P&L impact with a self-funded model.

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Market Impact Report

Stop buying AI like labor

Why buying AI-led services on labor-era contracts misprices risk, and five sourcing moves CPOs should make now.

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Point of View

The headcount era is fading as the pivot to Services-as-Software™ continues

Eleven service providers are decoupling revenue and margin growth from headcount as Services-as-Software adoption accelerates.

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Point of View

Media leaders can explore the next growth wave of agentic AI to reclaim control

How media broadcasters can use agentic AI to reclaim content, community, and commerce from big tech platforms.

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Hot Tech

HFS Services-as-Software™ Hot Tech: Revature

Revature unifies recruitment, skills mapping, and deployment on one platform to help enterprises build AI-ready talent.

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Hot Tech

HFS Services-as-Software™ Hot Tech: Zime AI

Zime's AI engine turns your best sellers' behaviors into scoreable guidance so every rep can sell like a five-year veteran.

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Highlight Report

Ops leaders need to stop optimizing document processing and start fixing workflows

Document operations, not extraction, is where ops leaders recover cost, cycle time, and margin on document work.

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