David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Point of View

To drive value for companies, you must build collaborative ways of working

CIOs must build collaborative ecosystems to tackle today’s complexity, according to Tui Airline CIO Isabelle Droll.

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Hot Tech

HFS OneOffice Hot Vendors: Q2 2022

Our latest cohort of HFS OneOffice/OneEcosystem Hot Vendors

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Point of View

Don’t be fooled – address the low-wage emergency to fuel growth

Everyone is focused on the double whammy of employee attrition, and wage inflation. But that misses the real low-wage emergency.

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Point of View

Big banks can level the innovation playing field

Regulations and legacy weigh heavily on innovation at big banks. Here's how to level the innovation playing field.

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Highlight Report

“Unstoppable companies” need to adopt a new automation mindset

Market shocks highlight the value of designing to be “anti-fragile” — built not to shatter, but to benefit from shocks.

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Point of View

Learn from the SaaS choices of OneOffice™ leaders: Part seven—cloud database and data management

Seventh and final part of our series - 'Saas choices of OneOffice leaders' - covering cloud database and data management.

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Point of View

Learn from the SaaS choices of OneOffice™ leaders: Part six—process intelligence

In this sixth in a series of seven on the SaaS choices of OneOffice leaders, we focus on process intelligence.

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Highlight Report

Unit4 sets out a strategy to be the last ERP midsize enterprises buy

Unit4 outlines its intent to deliver the OneOffice to midsize enterprises.

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