David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Point of View

The A-Z (nearly) of Web3

Web3 comes charging toward us with a host of baffling buzzwords and cryptic acronyms. This A-Z decodes the ones that count.

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Point of View

Web3 will go mainstream—when to expect it and how to prepare

What it will take to make Web3 real, what could derail it, and what is the near-term impact on your business?

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Top 10 Report

Business Operations SaaS Top 10 Snapshot, 2022

This Snapshot report highlights the SaaS firms leading business operations for their impact on business value.

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Highlight Report

Tech Mahindra bets blockchain reputation on Web3 and metaverse

Tech Mahindra is organizing its blockchain competency to encompass metaverse, Web3, and NFTs, as well as blockchain solutions.

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Highlight Report

akaBot goes SaaS-first to deliver robust process-specific RPA

FPT Software's akaBot RPA is offered as a SaaS-first solution which handles process-specific updates so customers’ don't have to.

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Top 10 Report

Software Development SaaS Top 10 Snapshot, 2022

This Top 10 Snapshot report highlights the SaaS firms leading software development to deliver business value.

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Highlight Report

With ethical issues surrounding Pega, do you still want them in your ecosystem?

Pega has been ordered to pay damages for misappropriating Appian trade secrets. Will you still want them in your ecosystem?

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Highlight Report

SS&C Blue Prism intends expansion within its client base with its complementary suite of automation

SS&C has acquired Blue Prism. The newco brings Blue Prism tech to SS&C clients hungry for optimized operations.

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