David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Top 10 Report

Business Process Intelligence SaaS Top 10 Snapshot, 2022

This Snapshot report highlights the SaaS firms leading business process intelligence (BPI).

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Point of View

Learn from the SaaS choices of OneOffice™ leaders. Part five—AI or automation tools

What SaaS do OneOffice leaders use? Part 5: Artificial intelligence (AI) or automation tools.

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Point of View

Web3 can finally deliver the internet’s promise of democratized experiences

Web3 brings the technological muscle, finally, to make the radical promise of the web an HFS OneEcosystem reality.

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Point of View

Learn from the SaaS choices of OneOffice™ leaders. Part four—productivity or collaboration tools

Learn the choices of OneOffice enterprise leaders vs. those made by tactical laggards. Part 4—productivity/collaboration SaaS.

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Point of View

The right questions helped Novuna close its digital capabilities gap, with Workato

How Novuna saved millions and revolutionized how it works, with an automation and integration platform with Workato at its heart.

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Highlight Report

Appian retires unlimited bot pricing and makes enterprise demand for combined tech easier to consume

Appian has binned its unlimited bots pricing offer in response to customer demand for automation beyond the bot.

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Highlight Report

Camunda rolls out a cloud-native platform for orchestration-powered automation

Workflow and decision-automation platform Camunda is updating with the intent to become your enterprise-wide process orchestrator.

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Point of View

Avoid the buffering wheel—heed experiences from cloud native transformation

Organizations must adapt their operational strategies to become cloud native.

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