David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Top 10 Report

SaaS XXV, 2022: Ranking vendors for business value creation

Our inaugural SaaS XXV (25) report highlights how software-as-a-service and traditional outsourcing services are converging.

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Point of View

In conversation with Venkat Raghavan, Global Head of Enterprise Analytics, Tesco

The cross-functional needs of data science, and predictive modeling, are driving a revolution in data governance.

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Highlight Report

Salesforce and Accenture join forces to address shortage of Salesforce skills

The talent crisis threatens to derail growth. Accenture and Salesforce have come together to build a unique, specific solution.

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Highlight Report

AAI adds FortressIQ’s process intelligence. But will customers exploit this?

Automation Anywhere (AAI) intends to support more automation in the enterprise with process discovery embedded in its platform.

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Data Viewpoint

Focus of near-term outsourcing boom rings alarm bells for traditional revenues

Investment in outsourcing is focused on preparing the way for more work to be automated in processes running in the cloud.

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Point of View

Look for these six enablers in SaaS to support your OneEcosystem™ ambitions

Six enablers you should demand as you select the software to build out your OneEcosystem

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Highlight Report

HFS coverage of SaaS just got even BETTER!

Insight into emerging players through our new Hot SaaS program and the Hot SaaS 100

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Highlight Report

Automation is about to explode into a new central role in the OneEcosystem™

The automation revolution has hardly begun. It will take center stage as we build out OneEcosystem

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