David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Data Viewpoint

Lessons from automation leaders: Automation-cloud-data nexus is vital for success

Automation heroes do things differently. This Data Viewpoint reveals the difference in how they align data, automation, and cloud.

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Data Viewpoint

SaaS disrupts outsourcing, and delivers better EX, for more than 95% of global 2000

600 business leaders confirm SaaS is changing the way companies approach outsourcing needs and making better employee experiences.

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Top 10 Report

HFS OneOffice™ Services Top 10: Digital transformation in action

The culmination of the HFS OneOffice Services Top 10 series, ranking the best of the best in digital transformation capabilities.

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Highlight Report

SME SAP S/4HANA clients risk migration delays if they wait on help from Tier-1 systems integrators

SME’s can consider mid-tier and niche services providers for their ERP migration; We discussed briefly on this.

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Hot Tech

HFS OneOffice Hot Vendors: Q4 2021

Welcome to a record-breaking HFS OneOffice Hot Vendors report - our first since launch in 2018 to include 10 emerging players.

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Data Viewpoint

Process mining and discovery leads the way as enterprises seek better ways of working

Investment in Process Mining and Discovery shows we are transforming not just who and what does the work-but how it gets done.

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Data Viewpoint

Many enterprises still at early stages of the OneOffice™ Data Cycle

Service providers reveal the core emerging tech shaping enterprise data and decisions services engagements.

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Highlight Report

qBotica scales up its ecosystem approach to help enterprises build their own automation services

One million dollars doesn’t sound like it goes far amid the noise of the automation services sector. What is qBotica planning?

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