David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Highlight Report

Infosys claims it’s a European heavyweight now—as close to regional customers as any rival

Infosys argues it is as local as any rival in Europe, thanks to investment in capacity, boots on the ground, and innovation.

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Highlight Report

Capgemini’s ace of spades is focused domain expertise, not end-to-end transformation

The HFS take on Capgemini's annual strategy update: the firm is going deep rather than broad.

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Point of View

HFS launches SaaS XXV, measuring business value creation of leading SaaS solutions

HFS’ SaaS XXV initiative provides an understanding into which SaaS providers are delivering maximum value creation to enterprises.

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Highlight Report

WorkFusion and SS&C combine industry chops to tackle insurers’ straight-through processing challenge

WorkFusion is linking up with SS&C to replace document-heavy, labor-intensive insurance processes with data-led automation

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Highlight Report

DigitalOcean’s simple approach to cloud offers enterprises an alternative to hyperscale domination

Unlike AWS and Google, DigitalOcean is setting its sights on cloud provision for start-ups and small-to-medium sized businesses.

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Top 10 Report

HFS OneOffice™ Services Top 10: Data and Decisions

New analysis and ranking of leading data and decisions services suppliers - part of our HFS OneOffice Services Top 10 series.

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Data Viewpoint

RPA and hyperscalers make the biggest impact on enterprises’ native automation journeys

We asked 13 leading service providers which automation vendors had the greatest customer impact

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Highlight Report

Roboyo adds global RPA depth with JOLT but must broaden its native automation chops

Automation services company Roboyo adds North American scale to boutique excellence with its acquisition of JOLT.

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